Father’s Day cards are either painfully generic (golf, BBQs, sheds and beer), or just outright insulting. Compared to the warmth of Mother’s Day cards, Father’s Day cards perpetuate stereotypes and lack the loving attitude that dads deserve.

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30+ artists were asked to redesign generic Father's Day cards to bring new positive messaging to the forefront. All the cards were auctioned off with the proceeds going to the suicide prevention charity CALM.